In modern sales and marketing, data is everything. Companies go to great lengths to gather more information about their customers and gain insight on how to improve their bottom line.
Amazing tools have been created to organize all of this, but they can run into problems when the online and offline worlds meet. A visitor to your website can be easily tracked through analytics tools, but as soon as they pick up the phone, all the data regarding the channel they discovered you through disappears.
Call Tracker bridges that data gap by giving you a ton of analytical data about the calls coming through your website.
Our call tracking platform works by dynamically replacing all the phone numbers on your website with a tracking phone number that is specifically shown to that visitor.
When visitors dial one of these tracking numbers, the call will be forwarded to your primary office line (or another number of your choosing) while the caller’s details, including how they arrived at your site, the page they landed on, and a recording of the call, will be logged in our reporting system for you to view later.
At a glance, the reporting dashboard tells you how many calls you’ve received as well as some basic information about those calls.
Here you can find details about the call including the caller’s location, what pages they visited on your site and a recording of the call.
As soon as a call has been completed, you’ll receive an email notification giving you basic information about the call and link to the Call Details page.